BUM Energy has teamed up with country icon Ella Langley to launch a brand-new energy drink. Given her recent domination of the Billboard charts, it’s a bit surprising to see her collaborate with a relatively obscure player in the energy-drink scene; perhaps she has a soft spot for underdogs. In any case, I grabbed a can of Ella Langley’s Peaches & Honey BUM Energy at Target a few days ago to offer an in-depth look for you.
Did you just say “BUM Energy”?
Honestly, I hear that question every time I pop one of these open in front of a curious crowd. Yes—the brand name is truly BUM Energy. “Why that name?” The line was dreamed up by Chris Bumstead, a multiple-time Mr. Olympia winner. Get the pun? Bumstead? BUM? Anyway, let’s move along.
Each can of BUM Energy delivers a caffeine level roughly equal to a standard 12-ounce cup of coffee, and it avoids sugar and artificial colors. Last year’s Dr BUM Energy secured a spot on my Top 5 list, so I’m eager to see how they handle this distinctive fruity concept. With that said, let’s crack this can and find out if it motivates us to hum a tune.
- Peaches & Honey By Ella Langley BUM Energy Drink Review
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Pros: The texture and taste come across as if you’re sipping the peach syrup left over from a can of peaches. The honey note appears toward the finish, but the upfront flavor is pure peach—an impressive feat for a zero-sugar energy drink that contains no real fruit juice. (Not a dig—try crafting a peach-flavored energy drink with real fruit juice and zero sugar and see how it stacks up.)
In terms of authenticity, this is light-years ahead of the last peach-focused energy drink I sampled; it would probably charm my Southern grandmother into gulping a can without a second thought.
Strangely, this beverage also feels aligned with the country-music vibe. While many energy drinks belong at EDM festivals (think Red Bull) or metal concerts (NOS mixed with Faygo), this milder-caffeine option feels tailor-made for those long, sunny country festivals where the plastic cowboy hats eventually melt under the sun. Even the can’s color scheme seems to echo the wardrobe of much of the country crowd.
Cons: The syrupy texture might be a touch overwhelming for some palates; not every tester was ready for the intensity of flavor and mouthfeel on display here. (They may be labeled as “gentle souls,” but I’ll still call it how it is.)
