Crumbl Cookie is fully immersed in summer, continuing its pattern of rolling out new flavors each week. With the menu refreshed on a regular basis, you never quite know what distinctive tastes or playful presentations might appear next. This round’s lineup delivered standout bites like a miniature Key Lime Cheesecake, the Molten Lava Cake, and the Sandy Beach Banana Pudding Cup. Yet among the classic cookies that joined the slate this week, the Beach Bum Cookie managed to steal the show—for me, at least.
The cookie features a graham cookie base crowned with a pale blue honey-sweetened cream cheese frosting. The concept envisions a tiny Teddy Graham basking in a gummy peach ring, resting on a sea of frosting, all beneath a little paper parasol. So, of course, the visual appeal drew us in. But beyond the visuals, does the cookie actually taste good? And is the decoration executed well? That’s the question we set out to answer, and here are our thoughts.
Beach Bum Review
Pros ― Above all, this cookie is incredibly charming. Seeing it in person, I couldn’t help but exclaim, “aw!” The presentation is crafted with care, creating a complete scene that invites you to find out whether the flavor lives up to its adorable appearance. It has a nostalgic charm, a touch of kitsch, and earns extra points for the extra sweet touches atop. It’s also nice that Crumbl kept only one decorative element non-edible, and even then, it’s just the paper parasols of summer childhood.
Cons ― Honestly, I hoped this cookie would be as delicious as its look suggested. It isn’t bad, but it’s intensely sweet and rather one-note. The frosting is described as honey-infused cream cheese, but that nuance hardly comes through. There isn’t enough distinct flavor in the cookie itself to counterbalance that sweetness. The graham cookie base also comes across as dense, almost gummy in texture. It’s the sort of cookie texture that doesn’t benefit from a thick frosting layer. A kid drawn to the look might still enjoy the taste; it’s sweet, buttery, and carries a pleasant cream-cheese bite. What it desperately needs is balance and complexity to elevate the overall profile.
The Final Verdict
This cookie, on the whole, isn’t the worst Crumbl has produced. Yet the overwhelmingly cute decoration masks a number of flavor limitations. It has its moment and purpose as a playful treat, but if you’re seeking bold flavor and a satisfying cookie texture, you may want to pass this one up in favor of another item from this week’s exciting lineup.
