Back in December, I revealed that Alani Nu intended to revive one of its earliest energy flavors. More than six months on, I’ve finally gotten my hands on one of this summer’s most anticipated energy beverages. Let’s determine if the sip leans toward fruit-flavored candy or candy-flavored fruit.
What’s the next new energy drink coming from Alani Nu?
For the first time in a while, I’m not sure. The retail calendar that leaked late last year didn’t reveal flavors beyond this one. We’re anticipating the caramel apple-inspired Witch’s Brew and the erratic Winter Wonderland to make return appearances during their usual seasonal windows toward year’s end; beyond those returns, the path of Alani Nu’s next debut remains anyone’s guess.
Here’s a thought that might chill some folks: Alani Nu could start trimming flavors rather than adding them. The lineup has swelled to fourteen options over the past couple of years, at least by my count; are there enough buyers for Cosmic Stardust to justify keeping it around? Might it work better as a limited seasonal flavor or a club-store exclusive? (And here’s a playful, unlikely idea: imagine Alani Nu, OREO, and Mountain Dew launching their space-themed products simultaneously to a devoted fanbase. Perhaps we’d even inaugurate a space-themed Hallmark holiday.)