Our Official Thoughts
Pros — Among the array of snack cakes on the market, Twinkies aren’t typically my first choice. Yet I respect them for what they are and could still gobble one up in a couple of bites with joy. And these Twinkies follow suit. The cinnamon note introduces a subtle complexity to the Twinkie’s flavor without erasing its core identity. It tastes like Twinkies that have matured a little and started sipping tea before bed. Fundamentally the same treat, only with an extra hint of intrigue.
The cinnamon-spiked cream itself is enjoyable too. It remains effortlessly creamy and airy, with a brown-sugar-cinnamon profile not unlike Brown Sugar Cinnamon Pop-Tarts—a nostalgic childhood staple. Moreover, it isn’t just a flat cinnamon taste; it reads more like a cinnamon confection, which I truly appreciated, as it made the product feel aptly named.
Cons — Look, I’m not here to slam Twinkies. Yet, despite any new flavor, the basic fact remains: this is a Twinkie. It’s incredibly sweet, the cake retains a slight rubbery texture, and the overall flavor leans quite processed. If the hallmark traits of a Twinkie aren’t your speed, you won’t be persuaded by this version since the essence hasn’t changed beyond the cinnamon filling. And I don’t think this flavor is imaginative or well-executed enough to persuade a Twinkie skeptic to change their mind.
